Who is Jkicks?

My name is JKicks Cleats, a custom cleat artist based in El Paso, Texas. I’ve been creating custom footwear for nearly 8 years, starting back in high school with a passion for sneakers and a lifelong love for football.

Growing up playing football from a young age, I naturally combined my two passions—sports and shoes—and began my journey in custom design. I originally started with custom sneakers, but quickly realized my true calling was in football cleats, where creativity, performance, and athlete identity come together at the highest level.

What started as a small passion project has grown into a full shop in El Paso, where I now design and handcraft cleats for athletes across multiple levels. Over the years, I’ve had the opportunity to work with players in the NFL, NCAA, NBA, MLB, and soccer, bringing their vision to life through custom designs built for the field and beyond.

To date, we’ve sold over 5,000 pairs of custom cleats, generating over a million dollars in total sales and building partnerships with athletes and organizations at every level. Every milestone has come from consistency, creativity, and a deep commitment to the craft—and we’re only getting started.

At 26 years old, I’m still growing, still learning, and still pushing my craft every day. My goal is not only to create the best custom cleats possible, but also to inspire and teach other artists so they can develop their skills, chase their passion, and build something of their own—just like I did.